Disttribtor, Wholesaler & Reseller

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Our goals to optimize skin and hair care goods

Including the following

  • Revenue increases from meeting higher levels of demand with sufficient supply.
  • Profit from lower costs and higher revenue.
  • Customer satisfaction is achieved by balancing supply and demand and delivering the products consumers want.
  • Quality improvements from sourcing better materials and gathering customer feedback.
  • Better relationships with suppliers, distributors and retailers.

What whitespace shelves does our brand fill

Miss Vee’s Personal Care research and development team has focused on existing personal care products to address unmet customer needs. Our products innovate, expand, upsell, and cross-sell due to our unique ingredients, which are meticulously selected to maximise skin and hair benefits. Miss Vee has a Whitespace planning process that involves identifying additional needs for products outside the original scope based on our impact on a customer’s needs.

Our business strategy involves identifying untapped areas of opportunity that require an innovative product or marketing strategy to exploit. Our management team can make changes or improvements based on consumer demands or desires.

Survey and feedback collected

We have carried out an extensive survey and collected feedback on our skin and hair care products, which allow us to establish and improve the following:

Improving Legibility - The text on our labels stands out.

Attracting Attention—Our essential design, with its black and gold theme, stands out as a premium, luxurious VIP status.

Refine product strategy – Creating a unified scent cross-product range with opportunities for cross-selling and upselling.

Unmet needs - Identify new and existing customers with unmet skin and hair care product needs. Create new products with the scent and fragrance that customers desire.

Communicating Value – Offer premium, luxurious skin and hair care products at reasonably accessible prices. Create a better customer experience.

Encourage innovation—Explore formulation ingredients' percentage observation rate for different skills and races with specific instructions on application to the skin and hair to maximise the product's benefit and effect.

Our products are clean and sustainable

​ We formulate every product according to the European Union standards. We are a clean skincare brand that shares our ingredient lists, which are easy for consumers to understand. Our skin and hair care products are free from toxins and other harsh or harmful chemicals, including parabens, phthalates, nonylphenol ethoxylated, triclosan, triclocarban, and hydroquinone. They also contain safe sulphates and synthetics. All our containers are recycle.

Our Manufacturing Information

Our manufacturing site is located in Zhejiang Province, China, and we estimate that there are 45 employees. The monthly manufacturing capacity is 800,000 units, and the percentage of total manufacturing capacity currently available is 70%.


Additional certifications, for the manufacturing site

The BSCI is the European social monitoring system for ethical sourcing initiated by the Brussels-based Foreign Trade Association (FTA).

Our Manufacturing Practices

GMP (ISO 22716) – Good Manufacturing Practices

ISO 22716 is a set of Good Manufacturing Practices (GMP) Guidelines for the cosmetics industry. Certification to ISO 22716 allows organisations to demonstrate their commitment to safeguarding quality and safety.

GMPC - Good Manufacturing Practice of Cosmetic Products

Rigorous adherence to Good Manufacturing Practice (GMP) minimizes the risk of adulteration or misbranding of cosmetic products. A useful reference “Guidelines for Good Manufacturing Practice of Cosmetic Products (GMPC)” was published by the Council of Europe in 1995.